Omni-ID surveyed attendees at the recent RFID Journal Live 2010 conference and focused on two key topics in the RFID industry.

Survey Question One

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Asked to identify the biggest impediment to full-scale RFID implementation in their company, attendees were roughly equally divided between these four: lack of understanding of the technology, no clear business case, senior management not convinced, and lack of budget.

Interestingly, few selected the choice “do not believe RFID will work in application”, suggesting that those who know what RFID can do are convinced that it will work for them.

At the same time, the major impediments appear to be a lack of understanding of RFID by the decision makers. Since numerous case studies have clearly identified how RFID can save money on the bottom line, the “lack of budget” response again demonstrates a poor understanding of RFID’s benefits.  Sounds like the RFID industry needs to keep working on educating businesses about the benefits and cost savings!

Survey Question Two

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Another survey question asked attendees to identify RFID revenue trends in 2010. Overwhelmingly, survey participants selected “revenue growth” over flat or decreasing revenue.

What Does This Mean for the RFID Industry?

This can be taken as yet another sign that global economic indicators are trending positive after a couple of tough years for everyone.

Survey Data Gathered: April 2010