Omni-ID surveyed attendees at the recent RFID Journal Live 2010 conference and focused on two key topics in the RFID industry.

Survey Question One

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Asked to identify the biggest impediment to full-scale RFID implementation in their company, attendees were roughly equally divided between these four: lack of understanding of the technology, no clear business case, senior management not convinced, and lack of budget.

Interestingly, few selected the choice “do not believe RFID will work in application”, suggesting that those who know what RFID can do are convinced that it will work for them.

At the same time, the major impediments appear to be a lack of understanding of RFID by the decision makers. Since numerous case studies have clearly identified how RFID can save money on the bottom line, the “lack of budget” response again demonstrates a poor understanding of RFID’s benefits.  Sounds like the RFID industry needs to keep working on educating businesses about the benefits and cost savings!

Survey Question Two

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Another survey question asked attendees to identify RFID revenue trends in 2010. Overwhelmingly, survey participants selected “revenue growth” over flat or decreasing revenue.

What Does This Mean for the RFID Industry?

This can be taken as yet another sign that global economic indicators are trending positive after a couple of tough years for everyone.

Survey Data Gathered: April 2010

The use of RFID for precision asset tracking may have started out in the private business sector, but the U.S. Department of Defense (DOD) is now a heavy RFID user.

Omni-ID and RFID Journal are sponsoring an “RFID in Defense” virtual conference, featuring presentations by current U.S. military experts in the automatic identification technology (AIT) field along with RFID manufacturers.

Register for the free Webinar

DOD Automatic Identification Technology Update

The webinar begins with David Blackford of the United States Transportation Command providing an overview of the challenges and improvements regarding AIT and RFID technologies (both active and passive) as used by the DOD and USTRANSCOM’s use of satellite technology.

Why RFID Is Mission-Critical for Improved Asset Visibility in the DOD

Mary Ann Wagner, President, XIO Strategies, shares research-based findings, DOD client success stories, key challenges in RFID deployment within the industry and the critical role that RFID plays in achieving improved asset visibility. End users will gain an understanding of the “here and now,” as well as future opportunities to leverage RFID and other automatic-identification technologies (AIT) to improve the DOD’s operations.

Why Passive RFID Makes Sense for DOD Asset-Tracking and Logistics Applications

Major-General Hawthorne L. Proctor (Retired), US Army, and Andre Coté of Omni-ID discuss how to select the right RFID technology and tag for the application. They will cover the expected lifespan of RFID tags, the environment, read-distance requirements, the movement of assets between facilities and geographic regions and cost considerations.

The Next Phase of AIT-enabled Distribution at the DLA

Mark Lieberman, U.S. Defense Logistics Agency, discusses how by leveraging the supply chain relationships of its suppliers and customers, using new and exciting technologies and integrating RFID into more of its logistics footprint and processes, the U.S. Defense Logistics Agency (DLA) will soon provide improved visibility beyond just receiving.

Navy AIT: Turning a Vision of RFID-Enabled Operations Into Reality

Robert Bacon and Mike Slocum discuss how the Navy is addressing complex Information Assurance (IA) and NMCI requirements, as well as the development of an enterprise architecture, and how it tested the use of passive RFID on a Navy vessel.

Mobile Asset Tracking—The Case for RFID

Jeff Tazelaar, Lowry Computer Products explains how improvements in accuracy and a reduction of audit times are but a few of the proven benefits of deploying RFID for asset control for IT property, weapon systems, property, plant and equipment, and document tracking.

Asset Management in the U.S. Air Force: Using RFID in the Global Supply Chain

Mark Reboulet explains the USAF’s passive RFID program with emphasis on employing the technology to support the tracking of critical assets, as well as an integrated approach between passive RFID, bar codes and wireless handheld terminals in base supply.

Andre Coté

CTO and VP of Product Management
Omni-ID

Register for the free Webinar