Thomas C. Pavela, President and CEO

Since joining Omni-ID in 2007, Thomas C. Pavela has provided direction and leadership toward achievement of Omni-ID's vision, mission, and strategy. Pavela also serves as the liaison with the company and its Board of Directors, of which he is a member. He has more than 25 years of leadership experience in sales and marketing at high-technology companies, ranging from entrepreneurial start-ups to Fortune 100 and global corporations.

Pavela has particular expertise in leading technology companies into new markets and during high growth stages, with experience in both the U.S. and global markets. He recently was President of Demand Marketing, a management consulting firm, providing business and marketing strategy and services to high technology, consumer, and educational organizations. Previously, he was Vice President of Marketing at ZANTAZ, Inc. where he successfully repositioned the company as the leading provider of content archiving and electronic discovery solutions.

Pavela also held a series of senior management positions with Apple Computer from 1986-1994, during the company's early high growth years. While at Apple, he led the company's first organized marketing efforts to the Small Business sector. He also developed some of Apple's most successful retail promotions and innovative channel programs. Pavela's early career included marketing, sales, and management positions with Spinnaker Software and Little, Brown & Company.

Active in business and education associations, Pavela has held both board and advisory positions including his current role as Chairman of the Board of Visitors at the University of Wisconsin, Madison. Pavela holds a bachelor's and a master's degree in English from the University of Wisconsin, Madison, and a master's degree in Business Administration from Santa Clara University.