Omni-ID Selected as Finalist for RFID Journal Best in Show Award
--Omni-ID Ultra Stands Out for Unprecedented On-Metal Performance and Global Functionality--

Foster City, California, March 29, 2010

News Facts:

• Omni-ID, a leading supplier of high-performance passive UHF RFID tags, today announced that the Omni-ID Ultra has been named one of ten finalists for the RFID Journal LIVE! Best in Show award. The award will be handed out at the prestigious RFID Journal Live! event to be held from April 14-16, 2010 in Orlando, Florida.
  
  Omni-ID Selected as Finalist for RFID Journal Best in Show Award
• The Omni-ID Ultra is the world's first passive on-metal tag that can be read from a distance of more than 100 feet. Prior to this, active or semi-passive technologies were pre-requisites for this type of performance.
• In addition, the Ultra offers global functionality without any compromise in performance—an extremely important feature for applications being tracked internationally.
• The Ultra's heavy-duty encasement supplies a level of durability essential to customers that require reliable identification of assets, and its ultra-long read range targets applications traditionally considered to be the domain of active and semi-passive solutions.
• This combination of features makes the Ultra an ideal tag for tracking containers, vehicles and cargo commonly stored in outdoor environments.
• The Best in Show is one of four honors being awarded by RFID Journal at its 8th annual event. The Best in Show award is given to an RFID vendor for innovative technology, hardware or software offerings. The winners are chosen by an independent panel of judges selected by the editors of RFID Journal and will be announced during the show.
• Omni-ID will be exhibiting the Ultra tag at RFID Journal Live! from April 14-16, 2010 in booth #434.

Multimedia:

Quote:

• "The commitment of Omni-ID has always been to offer high-quality, innovative solutions to our customers," said Tom Pavela, CEO of Omni-ID. "The Ultra is another step in that direction and helps unlock new RFID applications and breaks down technological barriers. This recognition by RFID Journal validates our approach to the market and the value we offer. We look forward to continuing to move forward with solutions that push the boundary of RFID."

About Omni-ID
Omni-ID is the leading supplier of high-performance passive UHF RFID tags that deliver near-perfect read rates on, off and near metals and liquids. Using a fundamentally different approach to RFID design, Omni-ID created a patented technology structure that allows for continued innovation and product development. Omni-ID has built a global partner ecosystem with leading RFID technology companies to deliver complete RFID asset tracking, supply chain management, work-in-process and cargo and container tracking solutions. To complement its product line, Omni-ID has a full-service bureau offering to ensure efficient and seamless deployment of RFID implementations. With offices in Foster City, Calif. and the UK, along with a manufacturing facility in China, Omni-ID's mission is to drive the widespread adoption of RFID technology as the optimal tracking and identification solution. For more information, please visit www.Omni-ID.com.

Contact:
Chris Iafolla 
SHIFT Communications
(617) 779-1857
ciafolla@shiftcomm.com